Google's Guinea Pigs

Google's Guinea Pigs | Mother Jones: "More than a dozen testing services have launched since 2006, and industry sales, according to one estimate, could hit $1 billion this year. 'Genome-informed,' personalized medicine is viewed by doctors and patients as the wave of the future, the path to wellness—or, to quote the slogan of one California testing company, a way to 'Live Better—Longer.' But will we really? Or is peddling genetic tests as the medical equivalent of an iPod simply a way to reel in enough people to serve a greater business model—in which the test is the proverbial free toaster, and customer data is the real product for sale?"