Writing Style Web

Writing Style for Print vs. Web (Jakob Nielsen's Alertbox): "

Summary:
Linear vs. non-linear.
Author-driven vs. reader-driven.
Storytelling vs. ruthless pursuit of actionable content.
Anecdotal examples vs. comprehensive data.
Sentences vs. fragments.

We should accept that the Web is too fast-paced for big-picture learning. No problem; we have other media, and each has its strengths.

At the same time, the Web is perfect for narrow, just-in-time learning of information nuggets — so long as the learner already has the conceptual framework in place to make sense of the facts."