Thursday, August 09, 2007

genealogical holidays

Trace your family tree during travels - Travel - "When budding travellers meet history buffs it is a perfect union for tracing a family tree.

The intriguing business of constructing a thorough history of descendants is easier than it sounds with the endless resources just a mouse click away.

VisitBritain in conjunction with the genealogy website found that about five per cent of North American, Australian and New Zealand tourists to the United Kingdom were embarking on ancestry tours last year.

They expect this figure to double over the next 12 months.

PR Director for Simon Ziviani says the team wasn't surprised at the increasing interest in family history.

Mr Ziviani says that the internet has made it much easier for people to access massive amounts of historical information."

creativematch: Leger looks to Ancestry: "Leger Holidays, provider of European Battlefield breaks, has partnered with online family history website,, in a number of cross promotions that will benefit both parties by sharing audiences and increasing brand awareness.

The first stage of the promotional work has already kicked off, which includes a Leger offer on marketing material, event leaflets as well as a promotional block and the link on the website. This will provide’s audience with a 10 per cent discount off Leger breaks.

In return, Leger has given space and a link on the Leger website, as well as in the latest battlefields brochure, providing a 20 per cent discount off the family history subscription.

Huw Williams, Marketing Director at Leger Holidays, said: “Over the past few years there has been increasing interest in retracing family footsteps and what was once a specialist subject has been catapulted into the mainstream.

“Traditionally, Leger’s battlefield tours have attracted enthusiasts and war veterans, however in recent years we have seen this offering become more appealing to a wider audience, and this deal with allows us to attract a raft of new customers who already have an interest in history.

“With several high-profile war anniversaries and our biggest ever selection of battlefield"


Post a Comment

<< Home