Sunday, March 23, 2008

media workshop

ACM Training - the home of cost effective media training and communication workshops: "Our most popular product is our combined television, radio and print media training workshop. We run it in cities across the UK all year round. From just £119 per person including the venue, lunch and refreshments it's remarkably good value. We welcome mixed groups so the workshop is ideal for individuals or organisations with only a few people to train. To check availability on this or any other workshop select from the menu above or follow the workshop links on the left."

By the end of the workshop we will have covered these key objectives during radio & television interviews and feedback sessions with all participants:

The consequences of being “unavailable” or making “no comment” to the media
The value of a corporate face when dealing with the media
The pros and cons of passing the buck
The importance of reacting quickly
Straight and sincere – say what you mean and mean what you say

Know your job
What to say when you don’t have the answer
What to say when you do have the answer but rather wouldn’t disclose it
When to speak off-the-cuff and when to use a prepared statement
The long and the short of it – the differences between extended interviews, quick quotes and sound bites

How to avoid being taken out of context
Red light spells danger - the advantages and disadvantages of live and pre-recorded interviews
How to deal with awkward interviewers
Camera, lights action – familiarity with the equipment
Microphone technique

Two’s company, three’s a crowd– being interviewed alone or with others
In the picture – understanding the strengths and weaknesses of television to get your message across
Phone interviews, remote studios and face-to-face recordings
The art of phone-ins
The strengths and weaknesses of television, radio, print media to get your message across

Understanding journalists and newspapers
Who’re you going to call – avoiding the scattergun approach, targeting the right publication and making contact
Writing successful press releases – hook, line and sinker
When the worst happens – what to do when things go wrong
Can I quote you on that? – checking the reporter’s record of events

Demeanour – how not to look shifty, stupid or both
Dress – what to wear, what to avoid and why
Voice and tone – getting the best possible sound
Usage and abusage – using the spoken and written word to maximise your message
Self appraisal and improvement – how to get better

You’re in their hands – forging relationships with journalists

...of all of our workshops, please visit

food for thought - also when using usenet and forums, or creating web sites


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